This introductory course will give you an understanding of the vital role of marketing in global organizational success. We’ll cover the significant principles, concepts and functions of marketing. In addition to learning basic marketing techniques, you will learn to appreciate why small, medium and large organizations must develop a market- and consumer-oriented focus to succeed in an ever-competitive global environment.
Explain how marketing relates to other organizational functions
Segment markets, assess market potential, and select appropriate target markets
Assess consumer needs and buying behaviour, and identify key buying criteria
Choose effective strategies for managing a product
Create a marketing strategy